T.J. Willies Logo and Menu Re-Design
T.J. Willies is a restaurant located in Tiffin, Ohio, which I chose to create a re-design of their logo and menu during a course on typography at BGSU. One the goals while designing the menu layout was to provide ease in navigation for the customer around T.J. Willie's extensive food selections. My overall strategy was to refreshingly modernize the branding of a well-loved local restaurant.
Gina's Coffee Shop
Gina's Coffee Shop branding was created to be utilized within a website comp design for my Interactive Media course at BGSU. My color choices are geared towards providing a sense of warmth and coziness; much of what customers look for within a coffee shop environment. The G within the logotype was designed to lightly resemble the view of a coffee mug and handle from an above point of view.
Year of Yes Book-Cover Re-Design
This book cover for Shonda Rhimes', "Year of Yes," was created during one of my design courses at BGSU. As Rhimes discuses her own experiences within the book, I wanted to resemble that within an illustration of her on the front cover. I kept the illustration of her simple with red lips in hopes to help it appeal to a wide audience of women who might read her book. The loose and casual hand lettering for the cover title was designed to show a sense of her being real and authentic with her audience.
Postcard Designs
The following postcards were designed utilizing photo editing/compositing, typography layout, and logo design. The main goal of both was to attract the audiences to whom they were being sent; coffee/music fans, and potential home buyers respectively.
